A Win-Win Campaign for RSPCA

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Safer pets and tens of thousands of new regular givers

In 2014, RSPCA NSW and RSPCA Queensland decided to join forces in an effort to grow their regular giving programs.

Knowing that the telephone is an excellent channel to talk to people about regular giving, our challenge was how to best acquire a large volume of new phone numbers from members of the public, who would then be called and asked to give a monthly gift. The question we needed to answer: how do we best pre-qualify leads to give us the best chance of turning them into regular supporters?

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